Zagat

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Zagat is a business based on a simple premise that opinions of customers with real experiences are far much better than those unfiltered comments of a few.

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Zagat was launched in 1979 and since then it has worked to help users find the best places in the world ranging from unknown noddle shops to the most famous restaurants across the world. It is the most trusted and accurate source of discovering of the best places to eat and drink.Over the years, Zagat has won applause all over the world . The Associated Press has called Zagat “the world’s most influential travel and food guides,” and The New York Times: “a necessity second only to a valid credit card.”

In September 2011, Google acquired this service. Google picked the famous site with the view to collabrate the power of Google search and Google maps and Zagat’s products and users and bring a innovation trust and wealth of experience to users. Google integrated Zagat into Google+in May 2012 via the Google+ Local app .Since then the first major update to this website and accompanying it with mobile apps has been done recently. The most important thing in this upgrade is that now Zagat content is available to all users free with no registration required. According to group product manager Gannon Hall “ the new Zagat features news and videos from local editors , as well as curated lists , powerful search and map based browsing”.

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Google has tried to absorb Zagat scores into Google Maps and local search results. But still we know that without Zagat brand these scores are of no importance or less importance. In this new app we can search for places but search is indeed largely de-emphasized. Discovery and “curated” content are front and center:’best of’ lists and editorial roundups are the star.Google hopes this new app will compete better with Yelp which is holding advantage over Google maps because of its content depth.

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In advance of its expansion, the company will soon make existing ratings and reviews available on Zagat.com. Last week, however, Google said the iOS version of G+ Local would retire on Aug. 7 since all of the app’s features have since been incorporated into Google Maps.The updated Zagat mobile app is available now for free download in the Google Play store and the Apple iTunes Store.

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