It is said that 800 vanity numbers have the most influence in branding your business than a normal phone number.In all the fields of marketing , be it online or electronic media or through banners and newspapers they have proved to be very fruitful and has been a real boost in upgrading the image of a business.
Establishing a Customer Response
800 vanity numbers have proved to be a great way to boost customer- business relation. Your business can enjoy the benefits of a virtual phone on one hand and the special features of toll free numbers on the other. Vanity 800 numbers offer an additional appeal although it’s of the promotional type. Vanity 800 numbers are the great asset in grabbing new customers.
Convenient and cost effective calling
800 vanity numbers are not only easier for the customers to call you but also enables your employees , suppliers and partners to reach you conveniently and cost effectively 24 hours a day. A Vanity 800 number makes you easily accessible across whole country.
Marketing through a vanity 800 number
A vanity number clearly propagates two very important messages: first, the type of business (it usually contains the name of the product/service) and second, the contact number to reach the business.
Always try to choose a Vanity Number which is industry or business related. For example, a company that specializes in swimming pool maintenance. Here, it is beneficial to choose a number like 1-855-POOLBOY or 1-877-BLUE-POOL because it relates directly to the industry and is not cryptic in any way. Even 1-800-SWIMMING would be an option for companies who are in this rare situation.
The history of Toll Free Numbers is almost 55 years old. In 1967, AT&T launched a new product named as “interstate INWARD WATS”. This service was also known as Automated Collect Calling. This new “WATS” service has been introduced to cope up with a shortage of telephone company operators. These operators were becoming overwhelmed by the number of calls that were collected and were being accepted by businesses.
AT&T believed that this service was an appropriate solution. In 1984, toll free services were unbundled by MFJ (Modified Final Judgment).In 1992, most of the calls at AT&T long distance networks turned out to be toll free calls and this number was as high as 40%.In 1994, toll free number portability were inducted and in 1996, “888”service was introduced. In 1997, international toll free numbers were introduced. It was estimated in that year that 11 million U.S. toll-free numbers were in use to support some 34 billion calls, two-thirds of which were handled by AT&T. In 1997, the first ever “global 800 numbers” were introduced. This was introduced by United nations-affiliated ITU (International telecommunication unit). In 1998, “877” service came into the market. These numbers were not introduced to replace 800 and 888 numbers but were introduced to expand the universe of available toll free numbers. While in 2000, “866” service was introduced. Thus, the ever increasing universe of toll free numbers became wider and businesses now had more and more options to avail the services and had more options to choose from available toll free numbers.
Toll free Vanity numbers are just an upgrade of toll free Numbers. The toll free numbers when attached to a word as its suffix turns to be a toll free vanity number and are generally used to symbolize and establish a brand value of a business. Toll free vanity numbers are one of the great ways to promote a business.
There are several facts about vanity toll free numbers which a businessman should know. The main important fact about vanity toll free numbers is that these numbers provide a business with a different look and brand value. It provides a professional and much organized behavior to a business. The businessmen should know the fact that Vanity Number is an effective tool and a powerful bridge which adjoins a business with its target customers.
These numbers provide them the opportunity to impress their customers with their services and offer them a chance to compete against a well established business in the same niche. These numbers are toll free for their customers but are charged to the business owners. However, a businessman should keep in mind that this charge is very normal in comparison with the benefits they will avail because of vanity toll free numbers.
They can enjoy several other advantages associated with the services of toll free vanity numbers. The number providers also provide several other good schemes if a businessman takes a vanity toll free number. They offer call transfer facility, call forwards using a voice mail box, auto attendant as well as caller ID. At the same time, businessmen should remember the fact that these vanity toll free numbers are the reflection of their business so they should take the number very sharply and should aim at taking the phrase which denotes their business and should opt for something different. If their company is associated with dairy products they should use the phrase “dairy” or something unique which describe their business to the maximum extent.
A businessman should always remember that vanity toll free number is the most important tool for the promotion of their business and the sales of their business are greatly dependent on the marketing and advertising of their services, which can only be done effectively by having a toll free vanity number.